We learn how to understand & correctly calculate the customer acquisition cost (paid & blended), the common mistakes, and why CAC vs. lifetime value is the most important relationship in eCommerce.

► How to calculate CAC for SaaS & B2B companies: https://youtu.be/hsXG8QSzaek

RESOURCES & LINKS:
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⬇️ Customer Acquisition Cost Template Download: https://bit.ly/cac_mlchp

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Related Startup Videos:
► How VCs Calculate Customer Retention & LTV: https://youtu.be/OwCATJh4lNg
► Calculate eComm Contribution Margins: https://youtu.be/8xfPvprL5qE
► How to Evaluate Marketing Performance: https://youtu.be/zMlwttUGr8M
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In this video, we break down the customer acquisition cost for B2C businesses (no sales team). We discuss the correct formula to calculate CAC, its variations, and why this is such an important metric with startups & venture capitalists (most important comparison: customer acquisition cost vs. lifetime value).

*Note: this video calculates CAC for a B2C e-commerce business with no direct sales team. If you have direct sales reps, you can include their salaries + bonuses in CAC as well in the same way we include advertising spend in this video.

First off, when people throw around the term customer acquisition cost, other synonyms they might use could be “CAC”, “CPA” (cost per acquisition), and “marginal cost of acquisition”. These terms all mean the same thing, just as a heads-up.

But to complicate the subject further, there are actually a few different variations of the custom acquisition metric that are commonly used. When people refer to CAC, they implicitly are referring to blended CAC.

This is why it is critical to understand how to calculate CAC, as well as understand its other common metrics like Paid CAC (or more specific metrics around individual channels).

Lastly, people very frequently calculate these metrics incorrectly, using orders instead or customers, or forgetting to exclude certain types of expenses.

We cover the correct formula using a step-by-step example so that you’ll have a very clear understanding, as well as how to understand why customer acquisition cost vs. lifetime value is so critical.

By the end of this lesson, you will feel very comfortable calculating this metric and understanding its significance for e-commerce businesses and other startups.

If you have questions – please leave a comment below and I’ll try to help. Cheers!

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Amazon has offered free two-day shipping for Prime members since 2005. As Amazon rolls out a one-day shipping guarantee for its 100 million Prime members, Amazon Flex drivers help solve the company’s last mile problem. CNBC spoke to these on-demand contract workers all over the country to find out what it’s really like to deliver for Amazon. Watch the video to hear about the pay, pace of work, and how Amazon Flex works.

Is Amazon Prime worth it? For many members, free shipping is a key Amazon Prime benefit that factors into their decision to pay $119 per year for the service. As Amazon starts offering Prime members the added benefit of one-day shipping they’re working with on-demand contract drivers to help with this especially labor-intensive and expensive hand-delivery.

We spent a day with Omar Montes, a Flex driver in the San Francisco Bay Area. Omar helped a friend deliver around 46 packages in 3½ hours, for $105. “These are like the good days that make you want to continue doing Amazon. But, you know, there’s obviously bad days too,” Montes said.

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What It’s Like To Be An Amazon Flex Delivery Driver

Have you ever wondered about Amazon Automation and if it was the right business for you? Today I go into the details as a professional ecommerce seller for over half a decade – the good and the bad.

✔️Free Amazon FBA Miniclass:
https://krismccauley.com/free-miniclass/

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This is not a sponsored video and this is not financial advice. I have a video here on how to do your own research:
https://youtu.be/p-Ai9qUA2xw

The Nintendo Switch is so old!

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